Calling all great researchers!

[jmb1983]

I need help finding articles on this topic "what problems did P&G anticipate to its product line once Tide Liquid® was introduced? How long was Tide Liquid® in development?"

I can not find anything worth a ****. So, if there are some master googlers out there. Please lend a hand

[Myk_e21]

Tide was a white powdered bead, but the brand line was later expanded to include an orange-tinted clear liquid form in 1984.

[Oscar_Meyer]

Ill get back to U in a few...

[Oscar_Meyer]

http://hbswk.hbs.edu/archive/4254.html

ide
In the 1920s, Americans used soap flakes to clean their laundry. The flakes performed poorly in hard water, leaving a ring in the washing machine, dulling colors, and turning whites gray. Procter & Gamble began an ambitious mission to change the way Americans washed their clothes. Researchers discovered two-part molecules which they called synthetic surfactants. Each part of the "miracle molecules" executed a specific function--one pulled grease and dirt from the clothes, while the other suspended dirt until it could be rinsed away. In 1933, this discovery was introduced in a detergent called "Dreft," but it could only handle lightly soiled jobs. The next goal was to create a detergent that could clean heavily soiled clothes. That detergent was Tide®. Created in 1943, Tide detergent was the combination of synthetic surfactants and "builders." The builders helped the synthetic surfactants penetrate the clothes more deeply to attack greasy, difficult stains. Tide was introduced to test markets in October 1946 as the world’s first heavy-duty detergent. Consumer response was immediate and intense. Tide detergent outsold every other brand within weeks. It became so popular that store owners were forced to limit the quantity purchased per customer.
Tide detergent was improved 22 times during its first 21 years on the market, and Procter & Gable still strives for perfection. Each year, researchers duplicate the mineral content of water from all parts of the United States and wash 50,000 loads of laundry to test Tide detergent’s consistency and performance.
Source: http://inventors.about.com/library/inventors/blsoap.htm


http://www.eurekalert.org/pub_releases/2006-10/acs-dot101106.php

http://acswebcontent.acs.org/landmarks/landmarks/tide/tide.html


now Ill dig up the marketing/spin doctoring end of it a little more..

[LostinMaine]

http://inventors.about.com/library/inventors/blsoap.htm

yeah i can only find stuff on the powder development

[jmb1983]

Thanks guys! all I can find is info on the powder development as well.

[Bu11dogg2]

http://www.hinduonnet.com/businessline/2000/05/31/stories/193102td.htm

http://promomagazine.com/news/pg_launches_new_tide/

http://promomagazine.com/news/pg_launches_new_tide/

[Oscar_Meyer]

http://www.knology.net/~byrdland/soap.html (http://www.knology.net/%7Ebyrdland/soap.html)

http://portal.acs.org/portal/acs/corg/content?_nfpb=true&_pageLabel=PP_ARTICLEMAIN&node_id=929&content_id=CTP_004463&use_sec=true&sec_url_var=region1&__uuid=55dee467-4c40-4d47-8865-bf0b46c76096

http://www.answers.com/topic/soap-and-detergent-industry


http://acswebcontent.acs.org/landmarks/landmarks/tide/marketing.html

http://www.wsjclassroomedition.com/cre/articles/09oct_mktg_tidebasic.htm

meh... more of the same, at least some of the links have links that may help out. From what I can see I am betting one of the hardest marketing tasks has always been powder vs, liquid with the American people and at one point it looks like they had HUGE issues keeping up with production; I think the marketing/sales folk may have done such a good job it took them past their capacity to manufacture.

Now back to my regularly schedule bong...

[Oscar_Meyer]

http://hbswk.hbs.edu/archive/4254.html

seems to have the most real history... damm it I am off my schedule